Physicians Formula Irish Launch!

5.14.2014


Hey everyone,

I was recently invited along to the launch of cult American brand Physicians Formula in the Morrison Hotel. First Wet N' Wild.. Now Physicians Formula! I love how brands are taking the leap over to our small island, and fingers crossed NYX and Milani are to follow.

Physicians Formula were founded in 1937 by Dr. Frank Crandall, who wanted to create cosmetic and skincare products for his wife with sensitive skin. Believe it or not, they're America's number one bronzer brand, which is phenomenal in my eyes! They were the first brand to create hypo-allergenic makeup and also the first to introduce SPF to makeup. Not only that, but they have an organic wear collection, and the products are infused with vitamins and minerals to nourish the skin. Sounds very promising to me!


I had a brilliant night at the launch party, and had the opportunity to mingle with bloggers like Zoƫ, Beth, Emma and Samantha. They had bowls of colourful jellies and samples of the products for us to 'play' with. I really like the look of their pH blushers, which adjust to match your skin-tone- crazy, right?!

I've been trying out a few of their products since the launch, and I adore the Super BB powder*. It has a slight sheen to it, so can be used for an all over glow or in selected areas for a light highlight! I also love how there's a secret compartment underneath with a brush, as does the Season-to-Season Bronze Booster*. All the products have exceptional packaging, and prices range from €10.99 to €19.90.

Physicians Formula will be available in Irish pharmacies nationwide from June 1st.

Will you be trying Physicians Formula any time soon?

*PS- As I don't have the time to post daily on my blog, I do post daily on my twitter and instagram, and I'm getting my facebook up and running again also! Click my social media icons below to keep up to date*

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Items marked with a * were sent to me for consideration. All views are my own! Read my full disclaimer here.

1 comment

  1. I love Physicians Formula! That's so awesome that you'll finally get the brand in Ireland!
    lexi @ thelittlebrunette.com

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